This is America clearly struck a chord with this generation. But is there more to the character played by Donald Glover than meets the eye? We’ll look at the symbolism of This is America and its significance in today’s social climate.
After over 100 million YouTube views in less than a week and intense media attention, it is safe to say that This is America has reached the enviable status of “cultural phenomenon”. Combining violent imagery with interpretative dance, the video conveys a message that is clear, yet ambiguous, obvious, yet enigmatic. It holds a mirror up to a popular culture that is in crisis and a new black pride movement rebirthing from an utterly toxic womb.
https://youtu.be/Ws-G7dnZqqM
Not unlike today’s social climate, the video is tense, acerbic, and punctuated with acts of senseless violence. Taking place inside an abandoned warehouse the video celebrates – yet also criticizes – black America in a world that feels increasingly like a claustrophobic madhouse.
The music, the lyrics, and the visual imagery of the video all deal in duality. This is America reflects on what is wrong in America today while perpetuating it, denounces senseless violence while normalizing it, and reclaims America while renouncing it.
https://youtu.be/GnS8OZOoJLY
At the center of this cultural phenomenon is Donald Glover, a multi-talented artist who is best known for his various roles in TV shows such as Community and movies such as the upcoming Solo: A Star Wars Story. Glover’s previous dabblings in the music world – under the stage name Childish Gambino – had generated a mostly lukewarm response from the music world. Many critics felt that his lyrical delivery was unconvincing and that Glover was too “Hollywood” to be taken seriously as a rapper.
However, it is exactly Glover’s Hollywood experience that gives This is America its mesmerizing, yet unsettling quality. The character he plays – a shirtless, heavily bearded, and somewhat unhinged man – is entertaining, yet deeply disturbing. He does all kinds of cool dance moves, he raps all kinds of cool rhymes – but also he kills people. His own people. Look for This Chronicle starting Aug 5th @ 5pm Eastern Standard time
This is America dance sequence. Click to enlarge
Is This America?
https://youtu.be/a-YGFBQY3QQ
https://youtu.be/1igT5mViEQU
https://youtu.be/3IJtmTI1Yis
https://vimeo.com/289326806
By Vigilant Citizen
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